Our team's competance spans from optometry and wave physics to marketing, business and consumer psychology. We employ a lean strategy to always meet consumer needs.
After a trip to the movies to watch “The Hateful eight” in San Fransico back in 2016, our founders Eirik Wahlstrøm and Harald Manheim noticed how extremely more powerful the experience is when you're in a cinema, compared to when you watch a movie on your phone.
They realized that what smartphones have given us in portability, has been lost in experience. Thus, the MovieMask came to life after an enormous amount of prototyping, with the objective to provide full-screen immersive experiences on smartphones. MovieMask had great success from its first operating year; the first product got funded by nearly 300% and shipped to over 30 countries across all continents.
The patented lens was developed by Knut Evanger, Ph.D. in Optics. The MovieMask team soon discovered that the lens could provide value in multiple sectors. In 2018, MovieMask began providing AR experiences using its patented lens. Today, the recently released DroneMask is being used by thousands of drone pilots around the globe.
Our identity has evolved since 2016 as our patented lens is being used in an increasing amount of sectors. Following this development, the company presented its new identity in 2021: Immerse Optics.
